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Maidenform Privacy Practices
At Maidenform.co.uk, your privacy is very important to us. We recognize that as an online customer, you may have concerns about submitting your personal and financial information via the Internet. Therefore, Maidenform, its staff, financial institutions, and contractors have taken a proactive role in creating and adhering to the following information gathering and dissemination practices for Maidenform.co.uk.

Information We Collect
On this web site we collect information volunteered by the consumer (you) such as:
  • Name, address, phone number, e-mail and other contact information.
  • Information necessary to both complete and verify purchases, including: credit-card numbers and billing addresses.
  • Standard demographic data, such as interest areas, age-range, gender, and shopping habits.
In order to provide our site visitors with an enhanced experience that is optimized to their preferences, we may also track aggregate navigational information about our site visitors. This includes information such as how many people visit which areas of our web site and for what reasons.


How We Use Your Information
This information is used to fulfill your orders, offer products targeted to your interests, perform customer service and to statistically analyze site usage.

We believe this helps us continuously improve maidenform.co.uk so that we become more user friendly, more personalized and more service-oriented. The Internet is a constantly changing medium; we believe our site must constantly evolve to meet your needs as well as take advantage of new technology. We may expand this service to provide personalized site content based on information you volunteered on previous visits to our site.

We do not share your information with anyone except our marketing and fulfillment affiliates and contractors who have agreed to be bound by the same principals of confidentiality, or as otherwise required by law.



Non-Personal Information


In order to provide our site visitors with an enhanced experience that is optimized to their preferences, we may also track aggregate navigational information about our site visitors. This includes information such as how many people visit which areas of our web site and for what reasons.

Securing Your Information
We use the latest, most advanced SSL (Secure Sockets Layer) technology to ensure that your credit card transactions are safely encrypted. We then perform an address verification check upon every submitted order to ensure that we only accept sales from valid billing addresses. Additionally all orders are then screened for suspect information.


Log Files / IP Addresses


When you visit our Site, we automatically log your IP address (the unique address which identifies your computer on the internet) which is automatically recognised by our web server. We use IP addresses to help us administer this web site and to collect broad demographic information for aggregate use. We do not link IP addresses to personally identifiable information.

Information Placed On Your Computer


We may store some information (commonly known as a "cookie") on your computer when you look at our web site. This information facilitates your use of our web site and helps us to understand how our web site is used. You can erase or block cookies from your computer if you want to (your help screen or manual should tell you how to do this), but certain Maidenform services may not work correctly or at all if you set your browser not to accept cookies.

Keeping Our Records Accurate


We aim to keep our information about you as accurate as possible. If you would like to review or change the details you have supplied us with you may do so at any time by using the contact us page on this web site.

Third Party Sites


We cannot be responsible for the privacy policies and practices of other third party sites even if you access them using links from this web site and recommend that you check the policy of each site you visit. In addition, if you linked to this web site from a third party site, we cannot be responsible for the privacy policies and practices of the owners or operators of that third party site and recommend that you check the policy of that third party site and contact its owner or operator if you have any concerns or questions.

Transferring Your Personal Information Outside the European Economic Area


We may need, as part of the services offered to you though this web site, to communicate your details outside the European Economic Area ("EEA"). By way of example, this may happen if any of our servers are from time to time located in a country outside of the EEA or one of our service providers is located in a country outside of the EEA. As we are part of an international group of companies we may also need to share information between our group companies which are located in countries worldwide. These countries may not have similar data protection laws to the EEA. If we do transfer your information outside of the EEA in this way, we will take reasonable steps to ensure that your privacy rights continue to be protected.

In addition, if you use our services while you are outside the EEA, your information may be transferred outside the EEA in order to provide you with those services.

Disclosing Your Information to Others


Other than the disclosures referred to in this policy, we will not disclose any personal information without your permission unless we are legally entitled or obliged to do so (for example, if required to do so by Court order or for the purposes of prevention of fraud or other crime).

We will only disclose your personal information to a third party either as part of a reorganisation or a sale of the assets of a Maidenform group company, or having ensured that steps have first been taken to ensure that your privacy rights continue to be protected.

Contacting Us


If at any time you would like to contact us with your views about our privacy practices, or with any enquiry relating to your personal information, you can do so by sending an e-mail to us at orders@maidenform.co.uk. You are entitled to ask for a copy of the information we store about you and can ask for that information to be corrected or erased where appropriate.
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