Maidenform® bras have been an essential elements of every woman’s wardrobe since 1925. Maidenform® bras, panties, and shapewear combine comfortable, feminine styling with superior fit.
Custom Lift®
Our Custom Lift® Collection of bras are uniquely designed to custom fit each cup size. Each cup size is designed with it's own unique lift feature placed in the foam to shape and lift your bust. The result is a natural shape on your body that is cup specific.
Dream®
Comfort from the inside out. Say goodbye to wires and elastics rubbing against your skin. Say hello to The Dream® Collection - bras and panties that embrace your body with ultra pure lines for a natural, easy fit.
Feeling Sexy
Our Feeling Sexy Collection provides the ultimate in shaping and fit with maximum cleavage. Plunging necklines and feminine detailing have you feeling sexy all day long.
Maidenform® Exclusives
Fall in love with our classic Maidenform® styles all over again! Maidenform® Exclusive styles provide you with natural shaping and all-over, everyday comfort that never gets old!
One Fabulous Fit®
Our One Fabulous Fit® Collection of bras feature two-way stretch foam cups support up, down and across your bust providing seamless uplift and shaping.
Smooth
Take comfort in what won't show. Our Smooth Collection. No seams, no rolls, no problem!
